Mobile Safari account for 10% of the whole browser market share (desktop + mobile) and ALL other platform already had the possibility of installing an adblocker, so I don't share the sensationalism of the article.
what is pushing the adblockers is the resurgence of annoying ads that spam windows all over the place and/or redirect the current page to a temporary site.
internet population at large can now use a search engine and look up 'block annoying advertisement' (first result, adblock plus) and 90% of them are in a position of installing an adblocker, Mobile Safari is just jumping late on the trend because awareness of it's customer, not because apple is ahead of the game.
what is pushing the adblockers is the resurgence of annoying ads that spam windows all over the place and/or redirect the current page to a temporary site.
internet population at large can now use a search engine and look up 'block annoying advertisement' (first result, adblock plus) and 90% of them are in a position of installing an adblocker, Mobile Safari is just jumping late on the trend because awareness of it's customer, not because apple is ahead of the game.