Prices sometimes seem a little high which is an obstacle. For example, NYTimes alone is $15/month for their smartphone subscription.
So, unless one is a heavy user of NYTimes, if the $12.70/month rate from Mozilla is applicable then it could well be "cheaper" to skip the subscription.
Which is, I suppose, where a truly frictionless payment system could come in. There's no way I would subscribe to random websites I visit once or twice a month by happenstance- but if I could automatically pay them whatever the ad revenue of my one visit is worth (fractions of fractions of a penny) instead of seeing ads, I would probably do that.
So, unless one is a heavy user of NYTimes, if the $12.70/month rate from Mozilla is applicable then it could well be "cheaper" to skip the subscription.
Which is, I suppose, where a truly frictionless payment system could come in. There's no way I would subscribe to random websites I visit once or twice a month by happenstance- but if I could automatically pay them whatever the ad revenue of my one visit is worth (fractions of fractions of a penny) instead of seeing ads, I would probably do that.