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>>Try pitching your startup to investors in the style of Tim Cook, see how far that gets you. Then you'll get it.

It would work if you were Tim Cook. But you aren't.

That's what people mean when they say, "you have to find your own voice." Tim Cook has found his. He simply needs to change the content of what he is saying. I think if he explained the importance and significance of the iWatch more forcefully, it would have been a better presentation. But that has nothing to do with style.



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