E-commerce is pretty big if you consider all of those normal retailers that have customers checking things online before they get to the store. If you sell specialist goods or expensive home electricals then those people coming through the door have invariably checked you out online first. However, those sales are recorded as High Street sales, from walk-ins, not 'e-commerce sales'. It is the bricks and mortar stores that dominate e-commerce with the exception of online-only Amazon.
A lot of suppliers don't want to deal with online only stores. To do so upsets their other retailers so you have to be bricks and mortar to get the suppliers. Plus you have to sell at their prices. There are exceptions, the out of date, end of line overstock items can go to 'flash sales' sites but not the new model year stuff.
A lot of suppliers don't want to deal with online only stores. To do so upsets their other retailers so you have to be bricks and mortar to get the suppliers. Plus you have to sell at their prices. There are exceptions, the out of date, end of line overstock items can go to 'flash sales' sites but not the new model year stuff.