1. Don't talk about it.
2. Spin it.
3. Burn it. - Let the lesser known news sources get the scoop so the big news sources won't want it.
I think they're trying to go with 2. "This is a good thing... Oculus Rift Technology... leaving for other, more important reasons... etc..."
I would have gone with bullet 1.
That's any interesting tactic. Do you have a good example of a company "burning" bad PR?
[1] http://en.wikipedia.org/wiki/Jo_Moore
1. Don't talk about it.
2. Spin it.
3. Burn it. - Let the lesser known news sources get the scoop so the big news sources won't want it.
I think they're trying to go with 2. "This is a good thing... Oculus Rift Technology... leaving for other, more important reasons... etc..."
I would have gone with bullet 1.