I wonder how ApplyYourself found out which students took a peek? Were they dumb enough not to implement access at the Gatekeeper level but smart enough to some how keep a track, if someone did?
It seems probable that they just looked at the BusinessWeek forums on which the exploit was posted, and denied the applicants who they saw discussing it.
In an age when many employers seem happy to deny employment based on social networking profile posts and pictures, I suggest that it might teach them an important lesson about the presence of foolish people in positions of power.
That presupposes not just that ApplyYourself is in any way competent (evidence points to dubious), but that they are at all communicative with the admissions grunts.