When I was a young'n, Apple was very big on treating artists and creatives as a set of people they were humbled to have stumbled into helping.
Marketing was driven by ideas like avoiding "speeds and feeds", in the words of Steve, and emotionally connecting with users: ex. famous lore is an Apple ad is never "Buy the New Galaxy Plus Pro S6 with the 120 megapixel 240x Zoom!" it's "Soft tinkling music as smiling father takes video of 5 year old sledding down hill in snow"
I'm not saying they always obeyed those principles in every single ad until yesterday, but you'd be hard pressed (lol) to explain to someone a decade ago why Apple's first ad for a once-in-3-years iPad launch was...crushing a bunch of creative tools to communicate they shaved half a millimeter off.
It's funny being old because the thing that confuses me is why people have reactions to reactions, ex. people saying "based, why should they have to apologize anyway, it wasn't offensive"...it clearly wasn't offensive in that sense! It was just bizarrely off-brand.
> It's funny being old because the thing that confuses me is why people have reactions to reactions, ex. people saying "based, why should they have to apologize anyway, it wasn't offensive"...it clearly wasn't offensive in that sense!
Some people just really seem to object to the idea that anyone could ever experience an emotion and have it not be based on some kind of cold rationality.
The idea of feeling something in your gut, something visceral, is anathema to them.
Marketing was driven by ideas like avoiding "speeds and feeds", in the words of Steve, and emotionally connecting with users: ex. famous lore is an Apple ad is never "Buy the New Galaxy Plus Pro S6 with the 120 megapixel 240x Zoom!" it's "Soft tinkling music as smiling father takes video of 5 year old sledding down hill in snow"
I'm not saying they always obeyed those principles in every single ad until yesterday, but you'd be hard pressed (lol) to explain to someone a decade ago why Apple's first ad for a once-in-3-years iPad launch was...crushing a bunch of creative tools to communicate they shaved half a millimeter off.
It's funny being old because the thing that confuses me is why people have reactions to reactions, ex. people saying "based, why should they have to apologize anyway, it wasn't offensive"...it clearly wasn't offensive in that sense! It was just bizarrely off-brand.