Or because he's British and uses the royal "we" https://en.wikipedia.org/wiki/Ro... | Hacker News

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sp332 on May 24, 2012 | parent | context | favorite | on: How Tim Cook is changing Apple

Or because he's British and uses the royal "we" https://en.wikipedia.org/wiki/Royal_we :)

easp on May 24, 2012 [–]

I can't speak to Ive's personality in particular, but many product designers view their work as inherently collaborative.

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