> Can you imagine your designers simply copying and pasting
> from iOS's default theme? It's very bland, it turns off
> users before they even use it
i recognize UX is really important in ios, especially since a lot of ios apps target the $1 casual user market. There are a lot of other markets and types of business, for example enterprise webapps, where a product which solves their business need matters, and using a stock theme does not matter, we don't even have a designer on staff.
This. The choice is not often between "custom, distinctive looking design" and "boring standard design", but between a standard design or theme and someone using comic sans and a windows 'hotdog' theme for inspiration.
