Wouldn't it also have been incorrect? From memory (cant find source sorry) it was Steve who approached DB and opened discussion. Also considering his personality traits it probably was his decision to attempt to buy them over the collective wisdom of people at Apple.
NB if anyone has some source to the contrary please share it here.
Given their security record, Dropbox probably deserved (and still deserves, especially because of the unchangeable unique client ID issue) to be described in those terms.
I'm not sure they deserve to be called 'shitheads' either - I do like the service - but I'm still disappointed in how poorly they've handled their security issues, particularly the one back in June.
I think I'd have a different opinion if they'd bothered to reply to any of my multiple emails to them at the time.
They could have said "the startup that Apple wanted to buy", but that wouldn't have caught everyone's attention, right?