What if Apple moved sideways and got into the electric motor scooter market instead and displacing the likes of Vespa? If they keep the power low enough (no freeway driving here!) then most states wouldn't require a special endorsement to ride it. It would be the ultimate cafe runner!
Hipsters, college students, high school students, and suburban folks needing to drive everywhere would love it - and it would be reducing the amount of dino fuel burning vehicles on the road. The battery could be easily removable and carried in to charge in your house/apartment/dorm without any special equipment. Apple could absolutely kill this market.
You may be right but I wonder how such a market would compare to MacBooks? I wonder what the margins are? I think it's a big market and I don't see the so-called Big Four motorcycle manufacturers as being able to garner the public sentiment needed to tackle it. Apple could make it an extension of their environmental programs. Just a thought.
Well, MacBooks are the majority of Macs sold. 1Q of 2022, Apple sold roughly 3 million Macs. Figure an average of $1000 per Mac (which is low, but ¯\_(ツ)_/¯ ), that's almost $3B. Now Apple no longer breaks out product sales, so this is market research data, but it's probably safe to figure the annual Mac market at around $10B.
I can't see scooters being a big market at all, at least not at the margins Apple likes.
Hipsters, college students, high school students, and suburban folks needing to drive everywhere would love it - and it would be reducing the amount of dino fuel burning vehicles on the road. The battery could be easily removable and carried in to charge in your house/apartment/dorm without any special equipment. Apple could absolutely kill this market.