I think their main problem is going to far on advertising. For instance mentioned amazon...
Google search is lately getting so much noise that it is hard to find anything relevant.
Even if you actually search for some product, you are flooded with pages and pages of products and it is just too much to do any informed decision.
So I will rather use amazon.
Regarding what went wrong: same as always - stocks. Immediately when you allow people who have no interest in company but are only money oriented, "enter" the company by buying stocks, you will get huge pressure to earn money for them and what you actually do is second to profit. Then the slow dying of thousand cuts begins. Product quality goes down, everything that can be monetized will be, manager bonuses for yearly results doesnt help either.
Google has lost identity. They are just a huge ads bussiness now (if you look structure of their profit). Everything is second to that. And aws and azure surely doesnt help them. Or search that is becoming useless.
I really hope it wont go down as something like private data of people that google stockpiled for years might get on sale - and no one wants that to happen.
Google search is lately getting so much noise that it is hard to find anything relevant.
Even if you actually search for some product, you are flooded with pages and pages of products and it is just too much to do any informed decision.
So I will rather use amazon.
Regarding what went wrong: same as always - stocks. Immediately when you allow people who have no interest in company but are only money oriented, "enter" the company by buying stocks, you will get huge pressure to earn money for them and what you actually do is second to profit. Then the slow dying of thousand cuts begins. Product quality goes down, everything that can be monetized will be, manager bonuses for yearly results doesnt help either.
Google has lost identity. They are just a huge ads bussiness now (if you look structure of their profit). Everything is second to that. And aws and azure surely doesnt help them. Or search that is becoming useless.
I really hope it wont go down as something like private data of people that google stockpiled for years might get on sale - and no one wants that to happen.