When I started with Facebook advertising, I was getting a CTR of 0.01, after spending about 6 weeks trying out various optimizations my average CTR is around 0.12, my best CTR for a campaign has been 0.4.
On my site the bounce rate from Facebook clicks is 25% lower than the site average, and the the average user visits 4 pages per visit.
And I'm targeting software developers. A group more likely to be ad-resistant than many other groups.
You have to know how to optimize a Facebook campaign in-order to be able to make an effective one. Facebook's problem is that they make it easy to run an ad campaign, but not easy to run a good campaign.
On my site the bounce rate from Facebook clicks is 25% lower than the site average, and the the average user visits 4 pages per visit.
And I'm targeting software developers. A group more likely to be ad-resistant than many other groups.
You have to know how to optimize a Facebook campaign in-order to be able to make an effective one. Facebook's problem is that they make it easy to run an ad campaign, but not easy to run a good campaign.