"(eMarketer estimates Facebook took in) $740 million coming from major marketers like Coke, P&G or Match.com...
Interestingly, Google itself was the fifth-biggest advertiser for the same period, as it was looking to market its Chrome web browser. "
http://adage.com/digital/article?article_id=148236
It's very hard for me to look at a company doing $740 million in revenue from the likes of Coke and Proctor & Gamble and say that it's not sustainable. I'll admit it's possible they are all just blowing their money away, but that seems less and less likely.
Right, I think the article misses one of the purposes of advertising. Coke doesn't target ads at people googling "soft drink". Facebook seems like as good a place as any for the kinds of subliminal advertising that Coke does.
It's very hard for me to look at a company doing $740 million in revenue from the likes of Coke and Proctor & Gamble and say that it's not sustainable. I'll admit it's possible they are all just blowing their money away, but that seems less and less likely.