Well yea, they lowered the price of the supply - OF COURSE there's more demand.
But they lowered the price of the supply at cost to themselves. I believe the idea was that once they had enough market share they're be able to negotiate ticket prices and actually turn a profit.
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But yeah, there's a demand for unlimited movies @10$/mo when single movie tickets cost 12$+ :P
AMC and Regal both have enough market share (as the two largest US movie chains) that they actually could negotiate pricing and revenue share with the movie studios before launching their respective programs...
IOW, they're doing this starting in the black, or already close to it.
Well yea, they lowered the price of the supply - OF COURSE there's more demand.
But they lowered the price of the supply at cost to themselves. I believe the idea was that once they had enough market share they're be able to negotiate ticket prices and actually turn a profit.
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But yeah, there's a demand for unlimited movies @10$/mo when single movie tickets cost 12$+ :P