> I still think betting on autonomous driving is a strange decision for a small company that have plenty of other stuff to focus on.
Yeah, but how expensive is that team?
Considering that
1) it gets some good PR (although other manufacturers are slowly starting to catch up with their own lane assistance + lane departure + adaptive cruise control features)
2) that PR effect probably generates a good influx of resumes from software engineers well-versed in AI, hardware, data science, etc.
3) those engineers can then be assigned to work on other software features, as shifting priorities demand
If you fired everybody on Autopilot team, you'd probably need to spend most of that saved cash on recruiting funnel.
Yeah, but how expensive is that team?
Considering that
1) it gets some good PR (although other manufacturers are slowly starting to catch up with their own lane assistance + lane departure + adaptive cruise control features)
2) that PR effect probably generates a good influx of resumes from software engineers well-versed in AI, hardware, data science, etc.
3) those engineers can then be assigned to work on other software features, as shifting priorities demand
If you fired everybody on Autopilot team, you'd probably need to spend most of that saved cash on recruiting funnel.