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> Most Internet content isn't nearly as "contextual" as a nature magazine. Probably 99% of the content I read won't help target ads much at all, because it's mostly NYT news articles and the like.

The NYT cut behavioral advertising in Europe after the GDPR and still grew revenue:

https://digiday.com/media/new-york-times-gdpr-cut-off-ad-exc...

Edit: I just read the EFF post and realized this article was linked. Did the parent poster mean that 99% of what he or she read was not NYT articles and the like?



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