In the beginning of Humble Bundle (pay want you want for a collections of games for all platforms) they showed the average price paid per platform. Linux was always the highest.
Yeah, there was (or is) a inverse correlation between how common an OS is on the desktop (Windows, Mac OS, GNU/Linux; starting with the most common OS) and the amount people are willing to pay for a HumbleIndieBundle release.
This is presumably partly because customers appreciate that game studios see their chosen OS as a viable release target.