> Customer Obsession - Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. Although leaders pay attention to competitors, they obsess over customers.

This seems like one of those "warm and fuzzy" things to frame and put on a wall somewhere, but I don't believe (based on my experience) that Amazon is far superior in this respect compared to others (though there are many companies with absolutely pathetic customer service). As an external observer, I see Amazon's primary and foremost principle as one to grow market share at almost any cost (to anyone) and crush competition through that route.