I don’t think things are going to stop here by any means. Content is a huge business and customer acquisition can be done fairly easily if you’re sticking to a specific niche.
This is interesting to me because my family's business, Seliger + Associates Grant Writing (http://blog.seliger.com), runs an e-mail grant newsletter that's been far more useful to us than anything else we've done in terms of advertising and in terms of getting people's attention. In addition, we regularly look for e-mail newsletter where we can advertise but have trouble finding them—a lot of people want to sell us banner ads on their websites, which have proven useless, but relatively few have newsletters.
I'm not sure why this is; I would guess part of it is because people have to actively sign up for a newsletter, rather than merely finding the website through Google or whatever. Maybe the ads are better integrated.
This is interesting to me because my family's business, Seliger + Associates Grant Writing (http://blog.seliger.com), runs an e-mail grant newsletter that's been far more useful to us than anything else we've done in terms of advertising and in terms of getting people's attention. In addition, we regularly look for e-mail newsletter where we can advertise but have trouble finding them—a lot of people want to sell us banner ads on their websites, which have proven useless, but relatively few have newsletters.
I'm not sure why this is; I would guess part of it is because people have to actively sign up for a newsletter, rather than merely finding the website through Google or whatever. Maybe the ads are better integrated.