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This. And I wonder how PG's philosophy about addictions factors into his advice to YC companies. On the one hand, you have to make products engaging in order for your startup to survive. On the other hand, if the only companies that thrive are the "stickiest", then our lives will be filled with products and services that have been specifically designed to make them psychologically addictive.


Sometimes people get sick of being addicted too - people getting sick of facebook delete or deactivate their accounts altogether.




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