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$1/month for every 10k followers over your first 10k. Small price to pay for "fame". 1,000,000 followers is $99/month. You don't think Trump and the Kardashians would pay that for the voice it gives them to promote whatever they promote?


Twitter had $2.5B of revenue in FY '16. The average user with more than 10k followers probably only has slightly more than 10k followers (because the distribution of followers/user has most of its mass near 0), so the average rev. per 10k+ user is almost certainly less than $2/month.

So for this model to get TWTR near its current revenue, Twitter would need to have 104 million accounts with more than 10k followers. Twitter only has about 320 million MAUs.

If you think that the % of MAUs with 10k+ followers is closer 0.1%, then the avg. monthly charge would need to be $7,800/month.


Of these 320M MAUs, curious to know how many are bots or actually use their site instead of access it using an app?


Twitter sez 5% of users are bots/automated services. Reality is closer to 20%


319M


gettibg to it's current revenue levels implies replacing the ad model they have now. That seems like an unnecessary trade.


exactly. They lost $546m in 2016. Take that divided by the 320m mau's, and you have $1.425 per mau per year. make it an even $2 per year and they are profitable. Assuming they value the service enough ;) I like your plan better though


That's actually a great idea, you charge the people who benefit the most from the service (IMO) and you charge more the more they benefit from it.

It also correlates to the amount of resources used - the more resource intensive a user is the more he pays.

It's also completely backwards to how social networks tend to work - you incentivize engagement not penalize it.

If it works it will be a genius move, if it fails it will take the company with it.


Since the company is on such a strong financial trajectory now...


I think that is the parent posters point, most companies in the position Twitter is financially would go with a proven revenue model


Not to be snarky, but I would think most companies with 2 billion in revenue and no major manufacturing or inventory expenses wouldn't be in twitters position


It is, the speculators bid its shares too high. Its revenue model is pretty stable.


followers is not a 1-1 indication of service benefit


Interesting concept. Wouldn't this encourage people to create spam accounts to follow people to force them to pay / pay more?


There's no direct benefit to the spammer. More effort would go into pruning spammers (from those who are paying, spam protection services) and if twitter credited their account for any payments related to an account marked as spam it seems like it could work. Definitely an interesting model.


You are right but Twitter benefit from Spammer and the people that sells followers. They have no incentives to go after them.

Any person that uses Twitter knows that many of their followers are bots/Spam.


That's very similar to the situation with click-based advertising in search engines. I wouldn't say that it isn't working for everyone involved (except those who pay the ads).


Or encourage Twitter to generate fake accounts by themselves to adjust their revenue curve...


Fiduciary duty


true, but see wells fargo. though they do seem to be paying for it.

http://fortune.com/2017/01/13/wells-fargo-fake-accounts-scan...


Maybe. But then that would be the first time a Twitter had a spam problem to deal with. ;)


Does that block me from following someone who is maxed out?


If they were to copy the Facebook model you could follow them but the tweets just wouldn't show up in your timeline except occasionally.


Given that the major appeal of Twitter is the ease with which you can reach effectively unlimited numbers of people, I doubt that would be a very popular move.

It might be more feasible to charge people for following other people.

Or just offer a straightforward ad-free experience (maybe with some extra features) for a set monthly fee. Which is what I've wanted all along, but has the disadvantage of fracturing the userbase you can sell ads to and making Twitter a less valuable platform for advertisers, so they'd need a decent conversion rate to offset that.

I now absolutely hate this thing where the internet is made of free stuff and people won't pay for it. I know a load of people who practically live on Facebook but the idea of paying for it horrifies them. Do not understand that.


hahaha are you missing /s tag?

You don't get how business works, Trump does not needs Twitter, Twitter needs him and Kardashians. Twitter has already lost Kardashian followers to Instagram. As others have pointed out this fails to generate any revenue, let alone recoup cost of implementing this single "feature".


Will the service change the current top-comments-all-negative situation under all of Trump's posts?


Serious question: What are you implying?




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