Here is an example with ~10% returns, although of course no information what specific pattern (e.g. maybe a lot towards the end, or something like "bought 8 expensive things to compare with the intend of returning 7").
https://www.theguardian.com/money/2016/mar/18/banned-by-amaz...
What's IMHO worse is that they remove Kindle access etc as well (I think here in Germany they've been sucessfully sued for that, so not sure if they still do it)
10% is a lot though and another one in the article is ~25%. Typically it should be more like <1%. I am not sure it's a great policy but it's their store. It's also only one side of the story as well so who knows what amazon's side is.