That's exactly the point they are making and have been for the last two years. They were able to sell actual 'bull shit' to people last year and jacked up their prices last to last year and yet sales went higher than ever before. The margins from last year were distributed among employees to do as they saw fit and can be seen on their website (a lot of them decided to donate). The last to last years' went all to charity.

They are making a point against the blind consumerism. And that too in style.

Companies have donated more than $1k in some cases and CAH makes it look a mockery of them throwing their money into a literal hole for advertisement.