It's been a while since I've seen that episode, but ... wasn't that _the_ product in SV? This represents a small bit of UX that may be compelling enough to keep users engaged in new ways on their primary product (a relatively large social media site, ftr).
I'm sorry, it doesn't seem remotely comparable. Huge, complicated products are often made of seemingly inconsequential pieces. That SV piece was about an entire product made of an inconsequential piece of tech.
