you mean the CGI flybys of the unit being virtually constructed? Yeah APple pioneered that idea, I actually didn't like that part of the surface PC promo.. Like who cares what the internal hinges look like!? They need to stop doing close flybys of irrelevant subjects
The usability portions of the video were awesome though
Exploded views are not something Apple invented or pioneered, they surely polished them to new marketing levels, yes. They are a staple for product designers, so Apple's Jony might have pushed for their repeated use.
The usability portions of the video were awesome though