A lot of successful websites seem to know (or learned) which market channels bring in the right customers.
Yeah. We do grant writing for nonprofit and public agencies (see http://www.seliger.com if you're curious), along with some small tech companies, and for us ads that target conventional consumers are useless. We did find Google Adwords useful for many years, but over time its effectiveness has declined to the point where we stopped using it. We've tried some advertising in other domains but found them ineffective too. A lot of our traffic actually comes from search queries that pull up blog posts.
I think the larger point is that what works today may not work tomorrow.
Yeah. We do grant writing for nonprofit and public agencies (see http://www.seliger.com if you're curious), along with some small tech companies, and for us ads that target conventional consumers are useless. We did find Google Adwords useful for many years, but over time its effectiveness has declined to the point where we stopped using it. We've tried some advertising in other domains but found them ineffective too. A lot of our traffic actually comes from search queries that pull up blog posts.
I think the larger point is that what works today may not work tomorrow.