Page 143, or ctrl + F for "All executive officers and directors as a group (9 persons)".

it says how much they own, but not how much Jeff cashed out, right?

Ah, my bad, thought you were looking for the ownership numbers. He cashed out $15.6M worth in two transactions. Page 139. Quick math, without his share repurchases, he'd own roughly 15% of the company. 2-3 percentage points for $15M in cash seems like a pretty good deal.

2013 Repurchase: $6,355,308

2015 Repurchase: $9,310,100

Evan Cooke cashed out $4.4M in the same transactions.