In other news American Apparel is losing money. While this guy seems to know how to get attention, the type of attention he gets isn't the kind that converts. It's difficult to make this work without adding real value at some point.
Author here - There are many good points here. The purpose of my article was to give a different perspective from the default "buy whatever is cheapest" method that I believe most people follow. Obviously it would be an error to buy things that that aren't better for more money, but I believe this error is often better than the opposite error, buying twice. A good example: I'm writing this on a 10 year old laptop running 1900x1200. Thanks for the comments and feedback.